‘1 out of 4’ is a digital AVP for Sangobion Iron Plus. It serves not only to market the product, but to be a Public Service Announcement (PSA) that ‘1 out of 4 Filipinos are at risk of anemia.’ To emphasize the statistic, it uses the narrative of 4 different characters from different walks of life. It aims to remind Filipinos, specifically those aged 25 years old and above from classes ABC, that to be able to reach their goals and to keep up with the hustle and bustle of the world, they first and foremost, should take care of their health. ‘1 out of 4’ is a nationwide advocacy to make Anemia a public health concern in the Philippines.

Director, Writer: Gianna Mae G. Galicinao

Producer: Daniel V. Menil

Editor: Michelle Ann M. Villafuerte

Director of Photography: Jeuel Z. Barrosa

Production Designer: Cayl Andrew F. Franco

Executive Producer: Raz de la Torre

Type of Production: Digital Audio-Visual Production – Advertisement

TRT: 60s

Videography (BC 144)

AY 2019-2020, 1st Semester

University of the Philippines-Diliman

Department of Broadcast Communication, College of Mass Communication

Burnout is a Sangbobion IRON + digital AVP. JP a workaholic, is confronted by his girlfriend Ashley as they dine in a restaurant. Initially, Ashley expressed her disappointment about JP’s lethargic behavior which seems to be affecting their relationship, JP’s family, and his work as well. Eventually, Ashley revealed that JP’s behaviors are actually signs of anemia. Dizziness, weakness, and drowsiness are all symptoms of anemia that can be easily addressed by drinking Sangobion Iron Plus, which has organic iron that can help alleviate the signs of anemia.

Producer: Paulaner Faith Esquillo
Director: Princess Ginever Nacion
Cinematographer: Samir Liao
Production Designer: Ma. Elizabeth Burgos
Executive Producer: Raz de la Torre
Type of Production: Video Production – Digital AVP
TRT: 60s

Videography (BC 144)
AY 2019-2020, 1st Semester
University of the Philippines-Diliman
Department of Broadcast Communication, College of Mass Communication

Executive Producer: Raz de la Torre
Type of Production: Video Production – Digital AVP
TRT: 60s

“Girl Boss” Georgie aspires to accomplish numerous things even during her younger years. With Sangobion Iron+, it’s much easier for her to go for her goals.

BC 144 1st Semester, AY2019-2020
Director: Samantha Gail Alcala
Producer: Ayen Rowel
Cinematographer: Patrick Chua
Production Designer: Nina Liu
Editor, Music: Patrick Chua
Executive Producer: Raz de la Torre

Type of Production: Digital AVP – Advertisement
TRT: 01:00

Videography (BC144)
1st Semester, AY 2019-2020
University of the Philippines-Diliman
Department of Broadcast Communication, College of Mass Communication